Learn 3 reasons your technology services firm can benefit from conducting market research.
The post The Importance of Market Research – and Understanding Your Competition appeared first on Hinge Marketing.
At Hinge, we’ve helped a lot of professional services firms position – and even reposition – themselves in the marketplace. We find that many professional services firms float more or less aimlessly through the marketplace, pursuing whatever business opportunities come their way, spreading their net of services ever wider to increase their chances of catching...
The post What is Brand Positioning and Why Does it Matter? appeared first on Hinge Marketing.
What are the top business challenges for accounting and financial services firms in 2015? Our research revealed 5 major challenges.
The post The Top 5 Business Challenges for Accounting & Financial Services Firms appeared first on Hinge Marketing.
Competition for professional services talent is hotter than it’s ever been. This is due to a number of factors including a limited supply of top quality professionals, an improving economy and job market, and changing demographics and priorities of today’s professionals. So what can your firm do to be sure it’s positioning itself to attract...
The post 5 Recruiting Ideas to Attract Top Talent to Your Professional Services Firm appeared first on Hinge Marketing.
The professional services industry has long suffered from “confusion” surrounding the role of marketing professionals. Indeed, the marketing field has evolved over the past decade. Gone are the days of the widely held perception that marketing was only capable of “making things look good.” And, more importantly, there is greater understanding and acceptance that sales...
The post 7 Skills Required for Marketing Professional Services Firms appeared first on Hinge Marketing.
Marketing for engineering firms is changing fast. Find out why traditional techniques are giving way to more modern online marketing strategies.
The post Marketing for Engineering Firms: 3 Reasons to Embrace the Revolution appeared first on Hinge Marketing.
Buyers of professional services can be very particular when it comes to who they work with. Often the services they purchase are sensitive in nature — say, legal assistance or tax preparation — and the service provider may be privy to critical information that, for the client, can make the difference between profitable success and...
The post Finding Experts Using 5 Visibility Techniques appeared first on Hinge Marketing.
When the time comes to overhaul your website, it’s important to consider what you want out of it. If you want to generate and nurture new business leads, increase the visibility and strength of your brand, or enhance growth and profitability, you’ll likely want to build a lead generation website. But these sites aren’t inexpensive....
The post Build a Better Lead Generation Website: Balancing Design and Functionality appeared first on Hinge Marketing.
Marketing teams in professional services firms perform a multitude of tasks, but they are ultimately responsible for one thing: generating leads. In light of this urgent need, what are the most important marketing skills you should look for when building an in-house marketing team? It’s not always obvious. Fortunately, recent research into the best-performing professional...
The post 3 Essential Marketing Skills that Drive Growth in Professional Services appeared first on Hinge Marketing.
In this post, learn 5 tools that will help determine if your architecture marketing is making an impact on your firm.
The post Architecture Marketing: 5 Tools to Measure Success appeared first on Hinge Marketing.
You’ve heard time and again that professional services firms need to focus on thought leadership as part of a modern marketing strategy. Great. What does that even mean? And more importantly, how do you get started? Do you just start writing about things you know or should you put together some kind of plan? Does...
The post Thought Leadership Marketing–How to Get Started appeared first on Hinge Marketing.
Learn how a Visible Expert can help your AEC firm achieve high growth.
The post AEC Professionals: Collaborate with Your Marketing Teams for Competitive Advantage appeared first on Hinge Marketing.
What are the top five business challenges for management consulting firms? Learn what our research found in this post.
The post Top 5 Business Challenges for Management Consulting Firms appeared first on Hinge Marketing.
In many areas there is a gap between buyers’ activities and sellers’ business development ideas, and it is the responsibility of sellers to understand that and make adjustments. But what is the starting point for that? Do sellers have to completely change their ways to win business? After all, they’ve been able to stay in...
The post Business Development Ideas for Management Consultants appeared first on Hinge Marketing.
Learn how to use LinkedIn for business development by participating in LinkedIn groups, driving traffic to your website, and connecting with potential prospects.
The post How to Use LinkedIn for Business Development appeared first on Hinge Marketing.
Being an AEC marketing professional doesn't mean you're stuck being a proposal machine. Learn how to add value and impact your firm's bottom line.
The post 5 Ways AEC Marketing Professionals Can Make an Impact on an Organization’s Bottom Line appeared first on Hinge Marketing.
Brand architecture may be the most misunderstood concept in branding. As a business professional, you’re probably familiar with the term “brand”. You may also be conversant with the expression of a brand through your “brand identity.” But we find that many professional services leaders are far less familiar with “brand architecture” and all that it...
The post Brand Architecture and Professional Services appeared first on Hinge Marketing.
To generate qualified architecture leads in today's dynamic marketplace, here are three important lessons your firm needs to learn and embrace.
The post Generating Architecture Leads: 3 Important Lessons for Principals appeared first on Hinge Marketing.
If you’re a salesperson, practice lead, business development specialist, or owner in the professional services space, there’s a very good chance you’re looking for real business growth. And, to a large extent, growth means more leads. The most productive growth strategy for professional services firms requires a potent blend of expertise and communications that reach...
The post Why Your Thought Leadership Strategy Might Be Killing Your Business Growth appeared first on Hinge Marketing.
Every week, I talk to a handful of professional service firm teams and owners who are on the cusp of taking the plunge on a new website project. Their pain points are usually all there, the teams understand why they need to build a new hub for their online presence, and they’ve got Google-stars in...
The post How to Promote Your Website and Increase Your Online Presence appeared first on Hinge Marketing.
Brand building should be a crucial part of any firm’s business development process. The product of reputation and overall visibility, a strong brand means that your messages are more likely to reach your intended audiences—and your audiences will be more aware of you. In fact, “brand awareness” is one of the key metrics used by...
The post Why Personal Brand Building Shouldn’t Scare Employers appeared first on Hinge Marketing.
Strategically developing your brand value helps foster strong relationships with clients and prospects, building a stronger path to new business. But developing a brand is only the beginning. Managing it is a continuous process. In an earlier post, I described how research can improve your brand strategy. Today, I will address common brand management challenges...
The post Finding the Right Research Methods for Brand Management appeared first on Hinge Marketing.
Learn seven key tips to make your website copywriting user-friendly, helping web visitors engage and understand your firm.
The post 7 Best Practices for Website Copywriting appeared first on Hinge Marketing.
Most professional services firms experience a natural ebb and flow in their business cycle. During slow times, firms focus on marketing efforts designed to attract new clients and grow the business. But when that work pays off, many firms make a common mistake: they stop marketing and pour all of their energy into doing the...
The post 6 Brand Value Strategies to Promote Your Firm appeared first on Hinge Marketing.
This step-by-step article walks you through a process any professional services firm can use to build a stronger brand in the marketplace.
The post Rebranding Strategies: A Step-By-Step Approach for Professional Services appeared first on Hinge Marketing.
Every mature professional services firm needs a strong succession planning process in place to ensure a smooth transition from the old guard to new leadership. Without a plan in place, you’ll likely face steep training demands, “archeological digs” for lost knowledge, and painful cultural adjustments — as well as an unhealthy drag on day-to-day operations...
The post The Succession Planning Process – Tips for Transferring Skills to New Leadership appeared first on Hinge Marketing.
Learn how your firm can strengthen its professional services brand with this 10 step brand development strategy.
The post A 10 Step Brand Development Strategy for Your Professional Services Firm appeared first on Hinge Marketing.
We’ve all been to this strategic planning retreat. There’s the conference room, the flip chart, the SWOT analysis, a spate of brainstorming, and a working lunch. Sound familiar? At the end of the day, the group has negotiated a growth strategy that keeps everyone happy. Sure, it’s more of a feel-good strategy than an effective...
The post Growth Strategy for Professional Services Firms appeared first on Hinge Marketing.
Is your AEC firm interested in selling its services? Or is it looking to solve clients’ biggest problems? If you answered the latter, then you understand that knowing your clients’ perspective is critical in building a reputation that generates referrals. In fact, our research indicates that a significant number of referrals are driven by a...
The post How Thought Leadership Marketing Can Generate Referrals for Your Firm appeared first on Hinge Marketing.
Differentiation is one of the most poorly understood pillars of professional services marketing. Many execs still believe differentiation isn’t a necessary component of overall growth. Reality is, it matters. In fact, it matters a lot. But it’s hard to do. And to be sure, there are lots of undifferentiated firms floundering in the professional services...
The post Is your referral strategy tied to your differentiators? appeared first on Hinge Marketing.
Google has recently announced its decision to remove paid ads from the right side of the screen....
Your business is your pride. And for the longest time, many small business owners have relied on...
After listening to a lot of tele marketers you might have delved into significance of Search...
Top 10 web development trends
- Motion UI
- New challenges for responsive design
- Foundation for Apps
- The rise of Node.js
- Web UI components
- Web API
- Single page applications
- The rise of Instagram
- The Internet of Things